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When should we collaborate?

This is a guest post by Shawn Callahan – Founder of  The important factor is mutual self-interest. When people create things they really want to create, and it is also good for the company, it...

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Is Evalu8ing the right relationship measurement tool for me?

Evalu8ing lets you measure, manage and maximise the potential of your organisational resources and relationships. WHAT do you want to measure? If the resources you manage, both internally and...

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Why people don’t use collaboration tools

This is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. David Pollard offered for anyone on the net to...

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How to take a true 360 degree view of all of your advertising agencies and...

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He...

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The ABC of getting agencies to collaborate with lessons from Dr Suess

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He...

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How agency relationship evaluations reflect your management style

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He...

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3 reasons why Evalu8ing can benefit agencies as much as clients

This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent...

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The importance of evaluating both agency quality and performance

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He...

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Why more clients use Evalu8ing to improve agency relationships

This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent...

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Delivering the benefits of greater collaboration and business strategy alignment

With increasing complexity advertisers are finding limitations in relying on media and creative agencies as their main advertising providers. Today, most advertisers are juggling five or more providers...

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